Dr. Meriton Ceka

Responsible for the overall strategy of continuing education programs and Custom Programs, including project management and program development. Focus areas include advanced research in Marketing, Sales, and Sports Management, bridging academic theory with practical applications. This role involves designing tailored educational solutions for industry clients while leading interdisciplinary initiatives that align with both institutional goals and market needs.

Lecturer in various disciplines, including Strategic Management in Sports, Leadership in Sports, Consumer Behavior in Sports, Management of Sports Organizations, Sports History, and Digitalization in Sports, offering a comprehensive understanding of key topics shaping the sports industry.

Scientific project supervisor for application-based projects in collaboration with private-sector clients, including organizations such as UEFA, FIFA, TEAM Marketing, and Webrepublic, as part of the Master in Marketing Management (MiMM) program.

Conducted research on Sports Management and digital activation in sports sponsorship, focusing on technology's role in enhancing engagement. Additional projects covered Marketing Management, Key Account Management, B2B Marketing, and Sales Management, merging practical insights with academic contributions.

Led continuing education programs in B2B Marketing, Key Account Management, Sales Management, Marketing Management, and Best Practice in Marketing focus groups, fostering practical and strategic expertise.

Overseeing the development, growth, and daily operations of the company. Responsible for managing a team of editors and writers, ensuring the delivery of high-quality academic editing and writing support tailored to the needs of students and researchers. Focused on expanding services, fostering client relationships, and maintaining the company's reputation for excellence. Additionally, drive innovation in service offerings, develop strategic partnerships, and oversee marketing efforts to reach a broader audience in academia.

Overseeing the development and execution of customized digital solutions to drive brand growth and engagement. Leading a team of designers, developers, and marketers to deliver projects across industries, with a focus on web design, branding, SEO, and data-driven marketing strategies. Ensuring alignment with client goals, managing timelines, and integrating the latest digital tools and trends while fostering strong client relationships.

Overseeing day-to-day operations, including team management, marketing, and facility administration. Responsible for designing and implementing training programs for all skill levels, with a focus on preparing competitive athletes for national and international events. Additionally, fostering a strong community culture and promoting martial arts as a tool for personal development and discipline.

Assisted with program management and support at the HBM Entrepreneurship School, contributing to the Leadership Development Program and Advanced Management Program, fostering executive education and entrepreneurial growth.