• Contribution:

  Moderation and discussion
•  

• Location:

  St.Gallen, Switzerland

The Sport Impulse Summit is a leading conference that brings together professionals, innovators, and thought leaders from the sports industry to explore emerging trends and challenges. With a focus on innovation, marketing, and strategic growth, the summit fosters collaboration and inspires actionable insights to shape the future of sports. Topics include digital transformation, sponsorship, fan engagement, and the evolving dynamics of authenticity and commercialization in sports.

At the Sport Impulse Summit, I delivered an engaging session on "Challenge Authenticity in Sports Marketing", focusing on the intricate balance between preserving the authentic values of sports organizations and athletes while achieving commercial objectives. I shared strategies to align brand interests with fan expectations, highlighting the importance of genuine connections in marketing. The session also featured case studies that demonstrated successful integrations of authenticity into sports marketing campaigns, offering participants actionable insights and best practices.