Innovating in Sports Sponsorship: A Digital Perspective
Sports sponsorship has long been a cornerstone of brand visibility and audience engagement. However, as fan expectations evolve and technology…
- December 1, 2024
- Dr. Meriton Ceka
The Role of Emotional Intelligence in Sports Leadership
Great leaders aren’t just skilled strategists or tacticians—they’re also masters of emotional intelligence (EQ). In sports, where emotions often run…
- November 19, 2024
- Dr. Meriton Ceka
The Art and Science of Digital Activation in Sports Sponsorship
The world of sports sponsorship is undergoing a seismic shift, driven by the digital revolution. Gone are the days when…
- October 1, 2024
- Dr. Meriton Ceka
Mastering Key Account Management for Academic Professionals
In academia, relationships are just as important as research and teaching. Collaborations with funding bodies, industry sponsors, and academic institutions…
- September 6, 2024
- Dr. Meriton Ceka
The Power of Multidisciplinary Expertise in Professional Growth
In an era where industries evolve at breakneck speed, the ability to bridge disciplines has become a cornerstone of professional…
- August 26, 2024
- Dr. Meriton Ceka
Blending Business Acumen with Athletic Expertise in Leadership
Leadership in sports isn’t just about understanding the game—it’s about combining strategic business thinking with a deep appreciation for the…
- August 19, 2024
- Dr. Meriton Ceka
