The Future of the Fan Experience: AI, Immersion, and the Next Generation of Sports Engagement
Fans want two things at once: the thrill of being there and the control of watching at home. The next…
- October 7, 2025
- Dr. Meriton Ceka
Leadership Lessons from High-Performance Teams: What Elite Sports Teach Us About Culture and Consistency
High-performance teams in sport aren’t accidents. They’re engineered—through culture, clarity, and relentless attention to how people think, feel, and interact…
- September 20, 2025
- Dr. Meriton Ceka
Turning Data into Advantage: Data-Driven Decision-Making in Sports Organizations
Sports organizations are awash in information—tracking data, wellness metrics, ticketing and merch logs, CRM touchpoints, broadcast analytics. Turning that into…
- August 17, 2025
- Dr. Meriton Ceka
University–Industry Projects That Deliver Real Impact: A Practical Framework
Applied projects are where academia meets the real world. When designed well, university–industry collaborations create publishable insights for researchers, practical…
- July 17, 2025
- Dr. Meriton Ceka
Gamification That Genuinely Engages Fans: Lessons from Motivation Science
Gamification works when it meets real human needs. In sports, the best activations don’t just tack on points and badges—they…
- June 11, 2025
- Dr. Meriton Ceka
Measuring ROI in Sports Sponsorship: An Evidence-Based Playbook
In modern sports marketing, sponsorship can’t live on exposure alone. Rights holders and brands want proof of business impact—moving from…
- April 22, 2025
- Dr. Meriton Ceka
