Categories
Sports Marketing & Sponsorship Analytics 1
Read publicationsSports Management & Leadership 3
Read publicationsSports Analytics & Performance Management 1
Read publicationsNewest Publications
Digital Transformation in Sports
The Future of the Fan Experience: AI, Immersion, and the Next Generation of Sports Engagement
Fans want two things at once: the thrill of being there and the control of watching at home. The next…
- October 7, 2025
- Dr. Meriton Ceka
Leadership & Team Dynamics
Leadership Lessons from High-Performance Teams: What Elite Sports Teach Us About Culture and Consistency
High-performance teams in sport aren’t accidents. They’re engineered—through culture, clarity, and relentless attention to how people think, feel, and interact…
- September 20, 2025
- Dr. Meriton Ceka
Sports Analytics & Performance Management
Turning Data into Advantage: Data-Driven Decision-Making in Sports Organizations
Sports organizations are awash in information—tracking data, wellness metrics, ticketing and merch logs, CRM touchpoints, broadcast analytics. Turning that into…
- August 17, 2025
- Dr. Meriton Ceka
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