Categories
Sports Marketing & Sponsorship Analytics 1
Read publicationsSports Management & Leadership 3
Read publicationsSports Analytics & Performance Management 1
Read publicationsNewest Publications
Academic Collaboration & Applied Research
University–Industry Projects That Deliver Real Impact: A Practical Framework
Applied projects are where academia meets the real world. When designed well, university–industry collaborations create publishable insights for researchers, practical…
- July 17, 2025
- Dr. Meriton Ceka
Fan Engagement & Digital Activation
Gamification That Genuinely Engages Fans: Lessons from Motivation Science
Gamification works when it meets real human needs. In sports, the best activations don’t just tack on points and badges—they…
- June 11, 2025
- Dr. Meriton Ceka
Sports Marketing & Sponsorship Analytics
Measuring ROI in Sports Sponsorship: An Evidence-Based Playbook
In modern sports marketing, sponsorship can’t live on exposure alone. Rights holders and brands want proof of business impact—moving from…
- April 22, 2025
- Dr. Meriton Ceka
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