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Sports Marketing & Sponsorship Analytics 1
Read publicationsSports Management & Leadership 3
Read publicationsSports Analytics & Performance Management 1
Read publicationsNewest Publications
Sports Management & Leadership
Innovating in Sports Sponsorship: A Digital Perspective
Sports sponsorship has long been a cornerstone of brand visibility and audience engagement. However, as fan expectations evolve and technology…
- March 5, 2025
- Dr. Meriton Ceka
Sports Management & Leadership
The Role of Emotional Intelligence in Sports Leadership
Great leaders aren’t just skilled strategists or tacticians—they’re also masters of emotional intelligence (EQ). In sports, where emotions often run…
- February 9, 2025
- Dr. Meriton Ceka
Digital Innovation & Marketing
The Art and Science of Digital Activation in Sports Sponsorship
The world of sports sponsorship is undergoing a seismic shift, driven by the digital revolution. Gone are the days when…
- December 21, 2024
- Dr. Meriton Ceka
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