Sports Management & Leadership
Innovating in Sports Sponsorship: A Digital Perspective
Sports sponsorship has long been a cornerstone of brand visibility and audience engagement. However, as fan expectations evolve and technology…
- December 1, 2024
- Dr. Meriton Ceka
Sports Management & Leadership
The Role of Emotional Intelligence in Sports Leadership
Great leaders aren’t just skilled strategists or tacticians—they’re also masters of emotional intelligence (EQ). In sports, where emotions often run…
- November 19, 2024
- Dr. Meriton Ceka
Sports Management & Leadership
Blending Business Acumen with Athletic Expertise in Leadership
Leadership in sports isn’t just about understanding the game—it’s about combining strategic business thinking with a deep appreciation for the…
- August 19, 2024
- Dr. Meriton Ceka
