• Contribution:

  Leading Seminar and presentation

•  

• Location:

  St.Gallen, Switzerland

The B2B Marketing Seminar at the University of St. Gallen is a professional development program designed to equip participants with comprehensive knowledge and actionable tools for effective business-to-business marketing. The seminar covers essential topics such as market segmentation, customer relationship management, digital transformation, and value-based selling. It is tailored for professionals seeking to refine their skills in developing and implementing marketing strategies in complex B2B environments.

As the Program Director, I was responsible for designing and overseeing the structure and content of the seminar. This included aligning the program with industry needs, selecting expert speakers, and ensuring the delivery of high-quality, practical insights. Additionally, I delivered a presentation on B2B Marketing, focusing on innovative strategies and best practices to drive success in competitive B2B markets. My role emphasized bridging academic expertise with practical applications to provide participants with a transformative learning experience.