• Contribution:

  Presentation

•  

• Location:

  St.Gallen, Switzerland

The Excellence in Key Account Management seminar is designed to equip professionals with advanced strategies and tools to effectively manage and grow key customer relationships. It focuses on understanding customer needs, developing tailored value propositions, and fostering long-term partnerships. Participants gain insights into best practices, negotiation techniques, and innovative approaches to align account management with strategic business objectives.

In the Excellence in Key Account Management seminar, I led multiple sessions focused on different aspects of key account management. One session explored strategic approaches to key account planning, providing participants with frameworks to align customer needs with business objectives effectively. Another session focused on relationship building, emphasizing the importance of value creation and proactive communication in fostering long-term partnerships.

In addition to these sessions, I facilitated interactive workshops where participants worked on developing actionable strategies to optimize account performance and leverage customer insights for sustained growth. Each session was designed to provide both theoretical insights and practical tools, ensuring participants could directly apply the learnings in their professional roles.