Sports Management & Leadership
Innovating in Sports Sponsorship: A Digital Perspective
Sports sponsorship has long been a cornerstone of brand visibility and audience engagement. However, as fan expectations evolve and technology…
- December 1, 2024
- Dr. Meriton Ceka
Digital Innovation & Marketing
The Art and Science of Digital Activation in Sports Sponsorship
The world of sports sponsorship is undergoing a seismic shift, driven by the digital revolution. Gone are the days when…
- October 1, 2024
- Dr. Meriton Ceka
