• Contribution:

  Key note speech
•  

• Location:

  Lucerne, Switzerland

Sport Forum Lucerne is a prominent platform for professionals and thought leaders in the sports industry to exchange ideas, insights, and innovations. It brings together experts from various sectors, including sports organizations, marketing agencies, sponsors, and academics, to discuss trends and challenges shaping the future of sports. The forum focuses on topics such as sports management, digital transformation, sponsorship strategies, and fan engagement, fostering collaboration and knowledge-sharing to drive the industry forward.

I delivered a keynote speech on digital activation in sports sponsorship, focusing on the transformative power of technology and data-driven strategies to enhance engagement between brands, sports organizations, and fans. The presentation addressed key trends in the digital landscape, such as the use of interactive platforms, social media analytics, and personalized fan experiences, to create deeper and more meaningful connections.

I explored innovative sponsorship models that leverage tools like real-time data tracking, AR/VR technologies, and Web 3.0 applications to bridge the gap between sponsors and audiences, ensuring value for all stakeholders. Additionally, I shared practical examples and case studies illustrating how brands can use digital activation to achieve their marketing objectives while maintaining the integrity and authenticity of the sports organizations they partner with. The session aimed to provide actionable insights for professionals looking to stay ahead in the rapidly evolving world of sports sponsorship.