Contribution:
Focus Group and workshop
Location:
St.Gallen, Switzerland
The Lead Management Focus Group at the Best Practice in Marketing (BPM) Conference explored innovative strategies for generating, nurturing, and converting leads in a digital-first marketing environment. It brought together marketing professionals, academics, and industry experts to discuss best practices and address challenges in aligning sales and marketing processes to improve customer acquisition and retention.
The P2P Workshop (Prospect-to-Profit Workshop) was a practical session focused on guiding participants through the full lifecycle of lead management. The workshop covered strategies for identifying high-quality prospects, developing effective nurturing campaigns, and converting leads into profitable customer relationships. Participants were introduced to practical tools and frameworks to implement these processes effectively in their organizations.
As the facilitator of both the focus group and the workshop, I designed the content to address real-world challenges in lead management, presented case studies and insights from research and industry practices, led interactive discussions and exercises, and provided actionable recommendations. These sessions aimed to equip participants with practical strategies to optimize their lead management processes and foster collaboration between marketing and sales teams.
